Eco and Sustainable

 

Contributing to a Greener World, one bikini at a time…

From the very early days of SixtyNinety we knew we wanted to build an eco-friendly company. It had to be more than a fashion brand, it had to be as sustainable as possible from water consumption to landfill waste. Our goal is that when our customer wear our products they feels good about it, proud to be wearing an apparel that will not have a negative impact on the environment.

 

Do you know?

The fashion industry Is the second biggest polluter worldwide. Your simple cotton tee takes 2.700L of water to be made! The same amount a person drinks in a 3 years period.

An American will throw away 37kg of used clothes a year. Waste that will, most likely, end up on a landfill and take decades, do decompose.

 

We Know that Fashion can be cleaner

At SixtyNinety we have a close cycle approach. Meaning that our products are not only green, but are also sustainable and ethically produced. A lot of o ur practices are sustainable due to technology, mostly provided by the supplies we carefully chose to work with.

The technology behind our swimwear is from Rhodia-Solvay. In Brazil they have developed a yarn called Amni Soul Eco, the first biodegradable synthetic yarn in the world.

From this yarn was born Fluity CO2, a textile specially made for swimwear, to make sure your item will last years of sunshine and water. The fabric has UPF +50 protection and OEKO-Tex Standard 100 certification proving that the item is free from toxic substances that could be harmful to human health.

 

Why is it eco?

Once your used swimwear end up on a landfill – a sealed, oxygen-free environment - it will start to decompose and it will be totally gone in three years. A swimwear made with a traditional polyamide will take around 50 years to decompose.

 

Packing

We are on track to become 100% sustainable. However, most warehouses and fulfilment systems require items to be in transparent plastic bags to be stored. In response to that we now use recycled plastic bags and biodegradable polybag for shipping.. We know it is not ideal but, as part of our mission, we will keep looking for better options….to be as sustainable as possible!

 

Water

Only 2.5% of the earth’s water is freshwater and only 0.3% is accessible to humans. The fashion industry is one of the biggest polluter of clean water. With that in mind we work with a textile company that uses 60% of reclaimed water in production. This circular usage of water by the textile producer, the largest in Latin America, saved a whole area in Sao Paulo from water shortage during the water crisis that the city has been suffering from in the past years.

Cotton and Polyester are the largest culprits in water pollution. This is why at SixtyNinety we vow to use only green, biodegradable fabrics.

Made by women for women

Our products are created in small factories, mostly run by women. Everyone working in the creation of SixtyNinety apparel receives a fair wage and work regular hours in a safe, adequate environment.

We love fashion. But we don’t want our clothes to exploit people or destroy our planet. At SixtyNinety we are proudly part of the Fashion Revolution movement. Do you want to know more about Who Made Your Clothes?

 

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